Industry

Branding & Packaging Design

Client

Personal/University Work

Pietra Alta - Brand Identity & Packaging Design

Crafted for Pairing

Pietra Alta is a contemporary cracker brand rooted in Mediterranean influence and designed for effortless hosting. The identity balances old-world character with a refined, modern sensibility through textured typography, organic imagery, and a simple, structured composition. Inspired by the Alpine Ibex and the Italian meaning of “High Rock,” the visual system emphasizes the brand’s core qualities of simplicity, texture, and balance.

Packaging System

The packaging system was designed to create a cohesive collection while giving each flavor its own distinct identity. A consistent layout, typography system, imagery, and neutral base keep the three packages connected, while earthy color variations differentiate each flavor. Product photography, pairing notes, and serving suggestions were integrated throughout the back panels to reinforce Pietra Alta’s focus on elevated hosting and thoughtful flavor pairings.

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