about me
hi! nice to meet you, I'm emily pawlaczyk.
I'm a visual communication designer based in Cleveland, OH. I specialize in branding, packaging & CPG Design, UX/UI Design, and print & digital design.
my approach
Design should look good, feel intentional, and serve a purpose.
I believe the strongest design comes from bringing visual storytelling and thoughtful problem-solving together.
my services
My multidisciplinary practice spanning branding, packaging, UX/UI, and print, with a focus on thoughtful concepts, cohesive visual systems, and purposeful design.
Branding
Brand Identity / Logo Design / Visual Systems / Brand Guidelines / Art Direction
Packaging & CPG
Packaging Design /Label Design / Packaging Systems / Print Production
UX & UI Design
User Research / Information Architecture / Wireframing / Prototyping / User Interface Design / Usability Testing
Print & Digital Design
Editorial Design / Marketing Collateral / Social Media / Digital Campaigns / Layout Design / Art Direction
how I work
From understanding the problem to refining the final detail.
01
Understand
I start by getting to know the project, its audience, and its goals. Research and discovery help me uncover the ideas that can shape a stronger design direction.
02
Explore
I translate those insights into concepts, experimenting with typography, color, imagery, and moodboards to find a direction that feels both strategic and cohesive.
03
Refine
Through iteration and feedback, I push the design further by refining the details, strengthening the system, and making sure every element works together.
04
Deliver
The final result is a cohesive, polished design built to work across the appropriate touchpoints, from physical packaging and print to digital experiences.
selected work